Amazon makes major move into fashion with first ad campaign for Find brand

Amazon is launching its first ad campaign for its clothing brand Find as it looks to boost its fashion credentials and prove it can take on high street stalwarts such as John Lewis and Next.
The campaign will run in the UK, Germany, Italy, France and Spain across outdoor, digital and on Amazon’s own site. It aims to show the ecommerce giant has a “unique take” on current fashion trends and a “close eye on street styling”. The collection includes hero pieces such as