Amazon doubles down on TV advertising

Online businesses such as Amazon and Google are increasingly investing their ad pounds into television, helping the sector to “hold firm” despite wider economic challenges.
Last year, Amazon spent 21% more on TV advertising than in 2017. The £60m investment makes the online retail giant TV’s third-biggest spender behind Procter & Gamble (£169m) and Reckitt Benckiser (£79m), up from fifth last year.
Thanks to additional dollars from Google, Just Eat and Tr