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GambleAware targets football in new ad
GambleAware is looking to raise awareness around the relationship between football and gambling in a new social media initiative, #CanWeHaveOurBallBack.
Marking the first time the charity has made an ad talking about gambling within a specific sport, the film depicts young football fans losing their ball, only to find it again later with thousands of others on top of a betting shop.
The campaign has been developed with agency And Rising to encourage footba