Amazon could rake in $1 billion in 30 hours (AMZN)

Amazon's annual Prime Day is turning into one of the biggest shopping events of the year, but the long term benefit to the Amazon "ecosystem" is greater than any single day sales spike.
Prime Day, which takes place July 11, allows Amazon to gauge second half customer demand, test their facilities and logistics for the holiday season, incentivizes third party sellers to join the Prime platform, and drives up Prime membership, according to analysts at JP Morgan.
All of this puts Amazon a