Amazon, Coca-Cola, RBS: Everything that matters this morning

Amazon launches rewards program for companies
Amazon has launched a new loyalty program that gets companies to reward users with Amazon gifts.
Amazon Moments launched in 100 countries on Thursday (14 February) and works by allowing companies to reward certain actions or “moments” from consumers, such as a renewing a subscription, with digital and physical Amazon gifts.
Once the brand has picked a “moment” it can set campaign dates, identify the target customer, add a pro