Amazon brings instant home shopping to the UK with Dash launch

Amazon is introducing its Dash Button service to the UK, partnering with Procter & Gamble and Nestlé to allow consumers to order and receive products within a day simply by pressing a button.
Amazon Prime members can buy Dash Buttons, which cost £4.99 each, for a variety of household brands including Ariel, Fairy, Kleenex, Olay, Gillette, Rimmel and Nescafé.
Setting up a Dash Button requires customers to connect it to their Wi-Fi connection and then use the Amazon app to