Almost three in four global marketers still unaware of full GDPR implications

The vast majority of marketers do not understand the full implications of new European data laws and are ill-equipped to deal with their consequences.
According to a World Federation of Advertisers (WFA) survey of major global brands that spend more than $20bn on marketing annually, 70% of brand owners do not feel marketers in their organisation are fully aware of the extend of the General Data Protection Regulation (GDPR) and just 65% expect to be fully compliant when it comes into force in May