Alibaba ‘won’t break its head’ to be like Amazon in the West

Alibaba has teamed up with CNBC to sponsor a new TV series called ‘Pop Up Start Up’, an Apprentice-style show that follows 12 aspiring manufacturing entrepreneurs.
The six-part show, which started last week and airs on Sky’s CNBC International channel, sees each contestant sell their products in a popup shop, with the participant who makes the most weekly profit earning a £20,000 prize.
It represents somewhat of a shift for the Alibaba brand in the West, a region where i