12-11-2018 08:20 via marketingweek.com

Alibaba, VW, Tesco : Everything that matters this morning

Alibaba’s Singles Day smashes records
Alibaba’s annual Singles Day global shopping extravaganza reached a new record this year, making $1bn (£774m) in sales in 85 seconds and just under $10bn in the first hour of the 24-hour period.
Customers spent $30.8bn overall, a 27% increase on the previous year, with e-commerce sales beating world records.
“Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrad
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