Alibaba kicks off Olympics sponsorship with first global brand campaign

Alibaba has kicked off its eleven-year Olympic sponsorship deal with the launch of its first ever brand campaign, as the multi-billion pound Chinese e-commerce business looks to not only “digitally transform” the Games, but also expand its international footprint and secure itself as a long-term global player.
Marking the arrival of the PyeongChang 2018 Olympic Winter Games next month, the campaign ‘To the greatness of small’ will run across five major global markets. It