Alexa, are marketers obsessed with innovation?

I get a weekly email from Amazon Echo that somehow reminds me of Brexit. It includes a rambling list of commands you might try giving your smart speaker.
“Alexa, what happened on Love Island last night?”
“Alexa, what’s Cristiano Ronaldo’s net worth?”
“Alexa, how can I train a goldfish?”
We get the interfaces we deserve. I might scoff, but the appeal of smart speakers is real. And like Brexit it’s about taking back control.
Doesn’t barki