Aldi wins Christmas ad battle as Boots and Tesco disappoint

According to new data it is Aldi, not John Lewis, that has the most successful Christmas campaign this year.
Despite Aldi being some distance away from John Lewis when it comes to mentions, with 19,816 compared to 241,190, it is the overall best performer, according to Waggener Edstrom [WE] Communication’s brand agility index.
WE’s index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevance, the speed in which it responds on soci