Aldi, brand safety & the Super Bowl: 5 things that mattered this week

Aldi becomes the UK’s fifth biggest supermarketThis week, Aldi overtook the Co-operative to become the fifth largest supermarket in Britain for the first time.
According to figures from Kantar Worldpanel, sales at Aldi were up 12.4% year on year in the 12 weeks ending 29 January. That increase helped buoy its market share by 0.6 percentage points, giving it a 6.2% market share and putting it just ahead of the Co-op on 6%.
Fraser McKevitt, head of retail and consumer insight at Kantar World