Alcohol brands and social platforms join forces to prevent irresponsible advertising

The International Alliance for Responsible Drinking (IARD) is partnering with social media sites to encourage responsible alcohol advertising that doesn’t target minors or those that don’t want to receive it.
A group of 11 leading beer, wine and spirits producers, including AB InBev, Bacardi, Carlsberg Group, Diageo and Pernod Ricard will work with Facebook, Snapchat, Twitter and YouTube to help prevent irresponsible advertising.
The IARD has set out three major commitments: to