24-01-2017 15:30 via marketingweek.com

Airbnb pushes ‘Trips’ service with experiential ‘outside-in’ house

Airbnb’s ‘outside in’ house.Airbnb has made the first move to promote its new ‘Trips service’ in London as it talks up the experiences available when booking through its service, not just the accommodation.
It has launched an ‘outside-in’ house in collaboration with colour brand Pantone that transforms a home in Clerkenwell in London with features including an indoor greenhouse and garden bedroom.
The move comes after Airbnb introduced its Trips service
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