Airbnb CMO: Content agencies need to ‘step up’ and keep pace with tech developments

Speaking at a breakfast event hosted by The Economist at Cannes Lions festival yesterday (23 June), Mildenhall told the audience that he had a recent change of heart when it comes to ad tech companies and how quickly they are developing.
“I have been saying that ad tech is always just six months away for the last eight years. But actually, this year I’ve been exposed to some brilliant opportunities where we can really start to use ad tech to drive much greater precision marketing,&rd