Agencies shouldn’t reinvent the (revenue) wheel

I am getting tired of the whole discussion around the demise of revenue for agencies; the cruise ship versus the speed boat metaphor. What do they even mean? I can understand that a speed boat is able to pivot quicker than a cruise ship but that is because it needs to.If someone on the speed boat needs to turn around and go in a different direction, they will. Not everyone in a cruise ship needs to pivot. Send the key people off in a lifeboat or up in a helicopter for a better view. Don’t