Advertisers missing a trick by underestimating TV viewing

In the on-demand era of Netflix and Amazon Prime it can be easy to think viewers are migrating in droves from TV to online. Advertisers could, however, be missing a trick by underestimating consumer appetite for TV.
Research from Ipsos Connect and Thinkbox shows a significant disparity between advertisers’ assumptions of TV viewing habits and the real figures.
Surveying 288 advertisers and 795 ‘normal’ people during July and August 2016, the Ad Nation study found advertis