18-12-2017 08:56 via marketingweek.com

Adidas, Tesco and Google ad blocking: Everything that matters this morning

Adidas to stop making its own wearables
Adidas is shutting its digital sports business, which includes its dedicated wearables division, as it shifts strategy to focus on tech partnerships and developing software, rather than hardware. The German sports brand had heavily focused on wearable tech in the past few years and launched its own range, culminating in the miCoach Smart Run watch. But it will not shift its efforts towards software including the Runtastic app and an overhauled Adidas ecomm
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