Adidas plays down Russia World Cup opportunity

Adidas CEO Kasper Rorsted has admitted there is “no doubt” the World Cup, which kicks off in Russia in a little over a month, offers less of a sales opportunity for the brand compared to the same event in Brazil four years ago.
In 2014, Adidas sold more than €2bn (£1.7bn) in football gear helped by Germany (one of the team it kits out) winning the World Cup. But speaking on Adidas’s Q1 2018 financial conference with investors, Rorsted acknowledged Russia doesn’