Adidas on the power of using micro-influencers in long-form video

Creating video that is compelling in a six second burst, while also driving long-term engagement is the aim at sportswear giant Adidas.
The brand’s latest video project, a long-form series following the exploits of the newly formed Tango Squad FC, has been designed to grow the popularity of Adidas’s Tango Squads influencer communities, first set up in 2016.
Running between nine and 17 minutes long, each episode of the six-part series charts the development of the Tango Squad FC team,