Adidas has found a way to 'fully exploit' its online opportunity — and it could make a killing

Adidas' focus on quality growth and margins will help drive up its stock, Macquarie analyst Lauren Jefferys wrote.
Jefferys raised her price target to €223 ($272).
The sneaker company has had strong share performance since 2015.
It has found a way to take advantage of differentiated products, quick market turnaround, and online sales, which should drive further upside, she said.
Adidas is a European company traded on the Frankfurt stock exchange.As retailers are struggling to compete online