Adidas, Google, BBC: Everything that matters this morning

Google doubles number of bad ads removed from its platform to 3.2 billion
Google removed more than 3.2 billion so-called “bad ads” from its platform in 2017, almost twice as many as it removed in the previous year as it looks to make viewers’ experience of the site as “safe and positive” as possible.
It has been able to significantly increase the removal rate because of new technology that spots bad ads and sites faster. That has allowed it to remove 320,000 bad pub