Adidas, F&F, Bellwether: 5 things that mattered this week and why

The strategies for success behind the best global brands
Interbrand marked the 20th anniversary of its annual Best Global Brands valuation report by comparing the current top 10 with their first rundown from two decades ago. No surprise that big tech dominates this year’s list (Apple, Google, Amazon and Microsoft hogging the top four, in that order), but there are plenty of stories to pick out and ponder when comparing the year 2000 results.
Where, for instance, did it all go wrong for No