Addressable TV, retail sales, data privacy: 5 killer stats to start your week

1. Addressable TV dramatically boosts awareness and engagement
Addressable TV – the ability to show different ads to different households while watching the same programme – can boost ad engagement by 35% and cuts channel switching by half (48%). Viewers of addressable TV ads are also 10% more likely to spontaneously recall an ad compared to linear TV advertising.
Higher engagement and relevance also have clear business results, increasing purchase intent by 7% overall and by as muc