Addison Lee goes premium to drive global expansion

Addison Lee has committed to a multi-million pound budget to promote its new brand identity, the private hire car firm’s first refresh since it was established in 1975.
The new look is part of a wider expansion strategy following its £30m acquisition of executive car service Tristar International in June. The aim is to use this partnership to grow Addison Lee’s reach in the US, Europe and Asia Pacific, coinciding with expansion across key UK cities.
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