AdBlock Plus splits consumer opinion after launching platform to ‘sell ads’

AdBlock Plus, the world’s most popular ad blocking tool, announced yesterday (13 September) it is launching its own ad network called the Acceptable Ads Platform.
The move is seen as highly controversial because AdBlock Plus decides what “acceptable ads” look like and charges publishers to get their ads on its network. Ads that pass will be shown to people who have downloaded AdBlock Plus’ ad blocking software.
The Acceptable Ads Platform already has question marks a