Ad viewability, online FMCG, sponsorship: 5 killer stats to start your week

Netflix is the most positively talked about brand among millennials
Netflix retains its title as the most positively talked about brand among 18- to 34-year-olds, topping the ranking for the second year in a row.
The streaming giant sits at the top with a score of 76.5%, above Spotify in second on 72.9%, Primark (71.2%), Apple (70.7%) and Facebook (69.9%).
The rest of the top 10 is made up of McDonald’s (69.5%), PlayStation (69.2%), iPhone (69%), Airbnb (68.8%) and Ikea (67.5%).
The ranki