Ad tech funding falls to five-year low as Google and Facebook hegemony hits

Venture funding for ad tech startups has fallen to the lowest level in five years as new companies struggle to raise money amid the growing dominance of Facebook and Google in the digital ad space.
Research conducted by CBInsights for the Financial Times found that globally the number of ad tech deals was down 17% year on year in 2016. Last year, there were 343 deals, down from 414 in 2015.
The value of funding was also down, by 33% year on year to $2.2bn (£1.8bn) in 2016, from $3.3bn (&p