Ad spend under pressure as big brands pull back on TV

UK advertising spend grew at its slowest rate for almost four years in the first quarter of 2017, as a notable drop in TV spend hit the market.
The quarterly survey by the Advertising Association (AA) and Warc found that UK advertising grew just 1.3% year on year in the first quarter of 2017 to reach £5.4bn. TV advertising took a surprising hit, dropping 6.2%, its first fall since 2009.
“The latest data show that large retailers – particularly supermarkets – and major foo