Ad spend, ethnicity in advertising, inflation: 5 killer stats to start your week

Ad spend forecasts cut as auto and FMCG pull back on spending
Growth expectations for the global ad market have been downgraded for both 2018 and 2019  as “stress” in the auto category and the absence of a rebound in FMCG investment in traditional media hit forecasts.
GroupM now expects global ad spend growth to be 4.3% this year, down from a previous forecast of 4.5%. In 2019, the projection has been cut by 0.3 percentage points to 3.6%, meaning new investment will now be $19b