20-03-2017 11:33 via marketingweek.com

Ad safety revelations should be a wake-up call for brands, not just Google

Well, that all escalated very quickly. What had been simmering since a February investigation by The Times found Waitrose and Mercedes among the brands sharing a screen with pornographers, white supremacists and other undesirables has boiled over in the past 10 days.
First, Sir Martin Sorrell called out Google UK boss Ronan Harris on stage in front of the ad industry at an IPA event for not fronting up and taking responsibility for the content published on its platform. Then Harris came out in
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