Ad industry warns of ‘dangerous’ new online privacy rules

The advertising industry has voiced its concerns about “dangerous” new EU privacy rules set to come into place, arguing it could “destroy the internet’s business model”.
The European Commission is in the midst of overhauling its data protection and privacy laws. After the approval of the General Data Protection Regulation and the Data Protection Directive for Law Enforcement Agencies, it is now reviewing the e-Privacy directive.
The directive contains rules on onli