Ad industry rejects ‘joyless’ complaints on Coca-Cola’s Christmas campaign

Advertising body ISBA has criticised claims by health professionals that Coca-Cola’s Christmas truck tour should be banned for promoting unhealthy living to children.
As part of its 2016 Christmas campaign, the fizzy drinks brand sent its infamous red truck across 44 locations in the UK to hand out free bottles of Coca-Cola.
In an open letter, five public health directors and members of the Faculty of Public Health said they were “disappointed and concerned” that the bran