Ad effectiveness, data protection, customer service: 5 killer stats to start your week

1. €1tn of European retail sales to be digitally impacted by 2021
More than half (55%) of European retail sales – worth about €1tn (£875bn) – will either take place online or be digitally-influenced offline sales by 2021.
Consumers’ use of mobile and tablet devices to purchase goods is driving this change.
Smartphones and tablets are expected to influence €620bn (£525bn) of retail sales in 2022, up from €306bn (£268bn) in 2017. This will ac