Ad blocking, card payments, GDPR compliance: 5 killer stats to start your week

1. Three-quarters of consumers don’t recall seeing ads
Three-quarters (76%) of consumers who have been exposed to digital ads do not recall seeing them, but unaided brand awareness still rises by 10.2%, showing the passive impact ads can have. This same group’s purchase intent also rises by 1.6%, while ‘top of the mind awareness’ increases by 5.9% and brand consideration by 2.3%.
However, the awareness metrics for consumers who actively recall ads is three times hig