AB InBev’s US marketing boss on how the SAB Miller takeover will influence its advertising

To many consumers, AB InBev might not mean much. However, it owns some of the world’s biggest brands, including Budweiser, Stella Artois and Beck’s. Last year, it announced it would be acquiring rival SAB Miller in a $100 billion-plus takeover to strengthen its position within the market and become “the world’s biggest brewer”.
The beer market has faced difficult challenges in the last decade. However, figures from Euromonitor show that overall beer market sales in