11-09-2017 16:29 via marketingweek.com

AB InBev on how it plans to surpass Heineken in the UK

Budweiser is one the beer brands owned by AB InBev.AB InBev has unveiled its plans to grow the business over the next 12 months, with craft brands, new partnerships and Budweiser’s World Cup sponsorship playing a key role.
The business is currently the world’s biggest brewer after merging with SABMiller last year, making approximately £42bn in revenue more than its rival Heineken in 2016.
However, this isn’t the case in the UK. Heineken has recently looked to increase it
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