AB InBev: ‘CMOs are a lazy bunch who don’t take enough risks to protect their jobs’

Speaking at a The Economist panel discussion today (20 June) at Cannes Lions festival, AB InBev’s Socquet spoke about the decision to rebrand its Budweiser brand as ‘America’ until after the presidential elections later this year.
“We wanted to rebrand Budweiser as ‘America’ because of their matching values around ambition, freedom and success. It was a provocative idea. We as CMOs don’t take enough risks. We’re a lazy bunch who want to protect the