A warning from CMOs: The ad industry has been too complacent about brand safety

Lenovo global director of marketing, Gary Milner, says it is important for companies to have fewer tech providersEvery industry event in recent weeks has been taken over by conversations around brand safety, transparency and the effectiveness of digital advertising and the Adobe Summit in Las Vegas last week was no different.
At the event, brands and agencies agreed that the ad industry has taken the issue seriously enough and that, while it might not be a new problem, the scale of the problem