A third of marketers feel unprepared for new data laws

The GDPR regulation will come into force in May 2018, and is set to change the way businesses hold, process and deal with all customer data. The new framework also aims to help brands build long-term relationships with customers based on transparency and trust.
READ MORE: Countdown kicks off for EU data regulation changes
The research by the Direct Marketing Association (DMA) shows widespread awareness of the incoming changes, with just 6% of marketers reporting they have ‘no awareness&rsq