A third of brands admit to not disclosing influencer partnerships

A third of brands admit to deliberately not disclosing influencer marketing as sponsored content as they believe doing so will impact consumers’ trust, instead choosing to come up with “creative alternatives”.
That’s despite 77% of marketers saying they are fully aware and are up to date with the advertising codes and the guidelines set out by the Advertising Standards Authority (ASA).
Marketers’ concerns are somewhat unfounded though, given more than half (54%) of