A new agency model for the programmatic age

Martin KellyCEO and co-founder
Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it.
Don’t get me wrong. I am not saying this to suggest programmatic is simply a ‘here today, gone tomorrow’ marketing fashion. Far from it, programmatic is my business and I believe it absol