A marmite ad: Marketers react to the John Lewis Christmas campaign

Zoe Clapp, UKTV
Discussing the John Lewis Christmas TV ad has become as much a Christmas tradition as tinsel on the tree, so in that way, it’s already a winner. And how much you like the ad this year depends entirely on how much you like Elton John. As it happens, I think Your Song is a belter, so I’m very happy with this beautifully produced piece from adam&eveDDB, which – at time of writing – is nationally trending at number three. As a tribute to Elton (and a remi