A marketer’s guide to progressive web apps

A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
While often thought of as a mobile-only innovation, PWAs are seeing increasing support and adoption on desktop, aided by efforts from Microsoft and Google to promote the creation of progressive web apps and encourage best practices.
Initially adopted by a handful of publishers, social networks, ecommerce brands and tech com