A former Harley-Davidson executive is attempting one of the biggest challenges in the business — establish a new motorcycle brand in the US (HOG)

Royal Enfield has been steadily expanding in the US since 2015.
It now has 90 dealerships.
The India-based company is selling simple, throwback bikes that are smaller and cheaper than Harley-Davidson's American classics.
Rod Copes cut his teeth as an executive at Harley-Davidson, the motorcycle company synonymous with two-wheel, freedom-seeking American-ness.
But now he's leading North American operations for Royal Enfield, a manufacturer that was born in 1901 and sells immensely popular bikes i