A better customer experience is important, but it's just one way AI and machine learning can transform the enterprise

Laura Urquizu, CEO of Red Points
Red Points
Laura Urquizu is the CEO of Red Points, a company that uses AI-based data protection services.
Urquizu discusses how AI and machine learning are driving transformation in enterprise and non-technical companies.
Because of her work, Insider named Urquizu to our annual list of the 10 leaders transforming enterprise tech in Europe.
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The term "digital transformation" has become so ubiquitous