90% of advertisers looking to change how they buy programmatic ads

The programmatic relationship between agencies and advertisers is evolving as advertisers review and reset contracts and look to alternatives to agency trading desks (ATD’s).
A report by the World Federation of Advertisers (WFA) found that while 40% of the worlds biggest brands use ATDs for programmatic ad buying, 90% are reviewing and resetting contracts and business models to improve control and transparency.
The findings are based on a survey of 59 WFA members across 18 industry sector