60% of content created by brands is ‘just clutter’

Havas’ meaningful brands study found a correlation between brands that create effective content and business resultsSome 60% of the content created by the world’s leading 1,500 brands is “just clutter” that has little impact on consumers’ lives or business results.
That is the conclusion of a new report by media agency Havas. For the first time this year, The ‘Meaningful Brands’ study looked at the role of content and whether it has value or not. This is