6 ways Standard Life is disrupting the insurance industry

1) Find out what keeps customers awake at night
With half a million customers aged 55 and older, and 800,000 new customers aged 21 and upwards following the government’s auto enrollment onto pension schemes, Standard Life has tried to tap into what keeps customers awake at night to ensure customer satisfaction.
“We saw that people were leaving us and we wanted to know why. They said it was nothing to do with the basics and what we do, they just didn’t think we cared, as we were